Have a Kit Kat!

September 1, 2009 at 12:03 pm Leave a comment

Have a Kit Kat!

If you’re ever in Japan, there’s only one thing I suggest buying: Kit Kat!

Because you’re not getting just any old Kit Kat, but a limited-edition piece of candy. That’s right, in different parts of the country you’ll find flavors you won’t get elsewhere. In the U.S., Kit Kat comes in just one flavor — chocolate — but check out how many Japan has:

plum soda
sour orange
chocolate mango pudding
Ramune
white
sports drink flavor
apple vinegar
espresso coffee
kinako
green tea
soy sauce
mango
cherry blossom
caramel and salt
grilled corn
apple
…and the list goes on.

Flavored Kit Kats began in the year 2000 with strawberry. It was a huge hit, so the following year they launched orange — and the rest is tastebud history. I find the most interesting flavors at the airport gift shop, though sometimes they come out of vending machines along some busy Tokyo streetcorner. I have to admit, some flavors are weird. Like why would you want soy sauce in your chocolate?? Though I’ve tried that one and strangely enough, it’s not bad.

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The psychology of ‘limited edition Kit Kats’ is such a brilliant idea because it compels you to collect them all, regardless of whether you’re actually going to eat them or not. For me, I just want the boxes to add them to my wall collection.

For those who’ve been to Japan, what’s the most interesting flavor you’ve come across? Tell me!!

Himawari

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