In Times of Need

Japanese businesses are doing what they can to help the hundreds of thousands left homeless in the northern region. Yoshinoya sped three food trucks to the area and cooked up over 5,000 piping-hot bowls of beef. Nissin Foods donated one million cups of their signature ramen. And for a limited time, 7-Eleven reduced the price of pre-packaged rice balls.

And just like a good business should, some sites have revved up promotions for things people want in times of need. Rakuten, for example, has a page highlighting items like wind-up flashlights, foldable buckets and mini electric cooking pots. One of the site’s top-selling items is a 15-pack supply of Yoshinoya beef (free delivery!):

Of course, it’s the basics that are most in need: water, medicine, diapers, heaters; all the things we take for granted.

Unfortunately, delivery trucks are still having a hard time reaching many of the worst-hit areas. So it may take a few extra days for packages to arrive even if you pay for faster service. In the meantime, someone should call up the U.S. military for same-day delivery!

Himawari

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