Lolita Fashion at Your Disposal

March 23, 2010 at 2:00 pm Leave a comment

Lolita fashion boutique Baby, the Stars Shine Bright made it big after being featured in an indie-circuit film called “Kamikaze Girls” (“Shimotsuma Monogatari”) in 2006. Lolita clothing is still below the mainstream radar, but if you drop by the Southern California’s Anime Expo you’ll find that even American girls are sporting this peculiar trend.

So it was a matter of time that BTSSB’s website would start catering to overseas fans. I checked it out and there’s just enough English-translated text to get you through the purchasing process. And just last year, they opened their first overseas shop in San Francisco! When I was a teenager, getting a hold of Japanese goodies meant flying to Japan. These days, it’s just a matter of walking down the street.

Lolita fashion has nothing to do with pedophilia but rather a style popularized in Japanese comic books. Like so many things in Japan, it’s about looking cute than anything. If you walk around Tokyo long enough, you’ll come across flocks of Lolita girls gathered to see their favorite (visual-kei) rock band. But instead of white frills and pink bonnets, they’re dressed completely in black. Goth Lolitas. Just another fashion twist.

But if you think these clothes come H&M cheap, think again. A single bonnet can cost $100. An extravagant dress will set you back $500. Yikes! At those prices, I’ll sew my own outfit, thank you.


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