Lucky Bags for the New Year!

January 12, 2010 at 7:15 pm Leave a comment

Americans have Black Friday. Japanese people have ’Lucky Bag’ day, a time when you can pay $100 to get $500 worth of merchandise!

It starts on New Years Day. Store clerks line up dozens of bags on tabletops for shoppers to snatch. Some cost $10. Others cost $100. Each bag is sealed shut, so the big question is, “What’s in the bag?”

‘Fukubukuro’ (lucky bags) are a great way for stores to get rid of their year-end stock. Of course, the implication is that you might not want what’s in the bag. In which case, eBay it!

On flickr.com, you can see what people ended up getting:

This one is from one of my favorite dessert shops, Mister Donut.

And this is from a home-accessories store called D&Motels Store.

Lucky bags are such a hit that lots of stores now offer online reservations, and even that goes quickly! Some waitlists start as early as November. Personally, I question the allure of getting something you may not need, but obviously there’s a huge appeal. It’s like a Christmas gift, wrapped all pretty but whose contents are completely unknown. The anticipation is 80% of the fun.

American stores could learn a thing or two from Japan, so that when Black Friday comes around we’ll have more to look forward to! \(^0^)/

Himawari

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Entry filed under: Japanese Culture. Tags: , , , , , .

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