Lucky Bags for the New Year!

January 12, 2010 at 7:15 pm Leave a comment

Americans have Black Friday. Japanese people have ’Lucky Bag’ day, a time when you can pay $100 to get $500 worth of merchandise!

It starts on New Years Day. Store clerks line up dozens of bags on tabletops for shoppers to snatch. Some cost $10. Others cost $100. Each bag is sealed shut, so the big question is, “What’s in the bag?”

‘Fukubukuro’ (lucky bags) are a great way for stores to get rid of their year-end stock. Of course, the implication is that you might not want what’s in the bag. In which case, eBay it!

On, you can see what people ended up getting:

This one is from one of my favorite dessert shops, Mister Donut.

And this is from a home-accessories store called D&Motels Store.

Lucky bags are such a hit that lots of stores now offer online reservations, and even that goes quickly! Some waitlists start as early as November. Personally, I question the allure of getting something you may not need, but obviously there’s a huge appeal. It’s like a Christmas gift, wrapped all pretty but whose contents are completely unknown. The anticipation is 80% of the fun.

American stores could learn a thing or two from Japan, so that when Black Friday comes around we’ll have more to look forward to! \(^0^)/


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January 2010
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