The REAL Eco-Bottle

June 9, 2009 at 11:06 am Leave a comment

I didn’t take Arrowhead seriously when they introduced their eco-shaped water bottle a couple years back. Its ‘new and improved’ shape seemed to have more to do with a curvy woman than with saving the environment. It touted “30% less plastic!” but also looked like it had 30% less water, too. Boo~ I was not impressed.

But now there’s one by Coca-Cola Japan, ILOHAS, a water bottle that practically disppears before your eyes:

The half-liter bottle weighs just 12 grams when empty and uses 40% less material than most other water bottles. In a year, that amounts to 3,000 tons less in the landfills. But the real eye-catcher is just how quickly and effortlessly it shrinks in size. It’s like a work of art! With a little imagination, I bet you can twist it into a flower, a robot, or even a person. If only it were biodegradable.

One other drawback is that it sells at about 20 cents more than other water bottles ($1.30). But I think many people will find that at least 20 cents of satisfaction comes when they get to twist the bottle into a measly piece of wire. Pretty amazing, if you ask me. (^.<)V


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June 2009