Me, Tarzan. You, Jane. Loincloths for Ladies!

May 1, 2009 at 12:01 pm Leave a comment

Stylelist recently reported on the emergence of Japanese loincloths for women. Let’s pause and take stock of our reactions to this. “For women” implies that the loincloths-for-men business is already booming. In fact, it’s called fundoshi, and is usually the outfit of choice for sumo wrestlers. But now ladies want in on the action (the clothes, not the wrestling; as with most things fashion-related, you sorta have to be young, skinny and cute to pull off a look this weird).

The bra-and-panties sets resemble strategically placed hand-towels, proving that all you need to embrace the trend are two squares of cotton joined by a string. But lingerie company Wacoal, based in Kyoto, has stepped up the game and released seven different prints. They’re counting on this fad, dubbed “nanafun,” lasting through spring and summer as people seek relief from the hot weather.

According to an article in the National Post, the merchandise director of Wacoal believes that fundoshi represent “the ultimate liberation item for women.” Hmm. Well, it does look surprisingly comfortable.

For $13 – $52, you too can hit the beach or prance around your apartment in a loincloth!

Sarah S.

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May 2009


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