Handbags So Sweet Celebrities Are Lining Up to Endorse Them

April 20, 2009 at 4:37 pm 1 comment

What do Beyonce, Posh Spice (okay, Victoria Beckham, but I like typing “Posh Spice”), tennis hottie Maria Sharpova and Penelope Cruz have in common? They love Samantha Thavasa handbags. The Japanese company, founded by Kazumasa Terada, is a global powerhouse with several celebrity fans and spokeswomen. Paris Hilton also likes them, but don’t hold that against them 😉

beyonce-solange-knowles-samantha-thavasa-ad
Never heard of Samantha Thavasa? A huge hit with college-age and young professional Japanese women, the high quality but affordable bags were created with 20-30-year-olds in mind and are known for their chic, pastel-colored fabric, often with heart design motifs. There’s a seemingly endless variety released per season — upwards of 200 — featuring different rhinestones, ribbons or fur as additional eye candy. At $150-450 a pop, there’s a bag for every mood and price level.

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With hundreds of locations in Japan, a store on Madison Avenue in New York City, a new ad promotion starring Beyonce and Japanese pop star Takuya Kimura, and million of dollars in sales, Samantha Thavasa is sitting pretty.

Sarah S.

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1 Comment Add your own

  • 1. Marc Jacob Handbags  |  April 2, 2011 at 8:58 am

    I loved this info? Anyway, thanks so much for the cool link! It’s been favorited for future design inspiration. 😉

    Reply

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