Hot Prices for Cold Times

March 6, 2009 at 2:49 pm Leave a comment

Clothing retailer Uniqlo has a good thing going right now. During these frigid economic times, they’ve managed to create a sizzling product line called ‘Heat Tech.’ From cute camisoles to bright, puffy jackets, these clothes were created from rayon and ‘milk protein‘ to absorb body moisture and transform it into heat. It’s a brilliant idea during these cold winter nights. And not only are these clothes stylish, they’re affordable, too. Basic tops run from $10-$15; the typical price range for the ‘H&M of Japan.’


Just a few years ago, Uniqlo broke from its domestic confines to establish branches in Europe and New York. And not to be outdone by competitors, they always seem to come up with a fresh take on marketing. Last November, they held an eccentric promotion they did for ‘Heat Tech’ in Times Square. They called it The Human Vending Machine, dispensing free apparel to the first thousand passersby. The campaign was a great success. The sight of human robots picking up clothes packed in tiny white boxes was just too odd for the media world to ignore.


Watching all the coverage online makes me want to fly out to the East Coast just to buy a few things. Though I know if I were to wear it here in sunny California I’d probably faint from heat stroke.

I’m hoping one of these days Uniqlo will come out to the West Coast. Then they can plan their next product line: “Cool Tech,” taking sweat and turning it into icicles! \(^o^)/


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March 2009


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