Archive for January 30, 2009

I Have a Pen Fetish

Japan doesn’t make new technology, they simply improve on what’s already out there.

That’s what people say when talking about cool Japanese products like stereos, washing machines and even mechanical writing instruments.

Take for example the Pentel Slicci Gel Ink pen, offered in dozens of hues and variable ball-widths. They come in fun, brilliant colors like ‘milk blue,’ and glide onto the paper like wet paint on linoleum. The smallest ball-point is .25 mm which is so thin and sleek it even makes bad penmanship look like a work of art. I use them to draw Doraemon.


Their commercial campaign is really cute. Each pen color supposedly has magical powers of fulfillment. In pink, you write the name of the boy you want to go on a date with. Use the red pen to write the name of the boy you like and in a few days he’ll like you back. It’s completely hokey, but I know if I was 13 years old I’d be scribbling the name of that cute boy in math class all over my desk:

Check out this video

In Japan, whether you’re a guy or girl, old or young, you own a set of color pens. Unlike those boring Paper Mates, these Pentels are like trophies behind a glass case. And when you run out of ink, you’ll be sure to run out for a replacement.

Oh wow, thinking about these pens triggered a flashback. When one of my last boyfriends broke up with me, I gathered my things and headed to the door. Though just before I left, I opened his desk drawer and grabbed a set of color pens he had borrowed from me. He might’ve stolen my heart, but I wasn’t going to let him steal my pens!


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January 30, 2009 at 2:54 pm 2 comments

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January 2009


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