Couples That Wear Undies Together Stay Together…

January 15, 2009 at 11:23 am 1 comment

Just in time for Valentine’s Day, Embelline, a Japanese company specialized in body shape underwear and bridal lingerie, has introduced Love-Pan(, a pair of unisex underpants that couples can wear and enjoy the intimacy of sharing the identical look, discretely.
They are betting on some couples’ secret desire to wear the identical pieces of clothing without advertising it to the whole world. Love-Pan was test-marketed during the Christmas season of 2007 in limited regions in Japan and was enthusiastically received by both genders, says Embelline.

They are rolling out a limited edition of 1,000 pairs (his & hers) for 5,500 yen for this Valentine season. If you ever wanted to sport a “pair-look” but felt too inhibited to do so, I think now is your chance…
Btw, in case someone’s wondering why the name, Love-Pan, it is Love-Pantsu, a Japanese word for underpants. You may think it’s something you can eat by the sound of it!!! (The word, Pan, can also mean bread.)

Togé Togé

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January 2009


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