Archive for August 26, 2008

Tokyo Chills with Fro-Yo

Trends can take a couple years to traverse the Pacific. So as frozen yogurt wanes in the U.S., Japan is just starting to take its first bite.

This year, three shops have moved into the scattered cubbyholes of Tokyo, each offering its own addicting blend of dairy goodness.

At Pure Berry in Shibuya, it’s all about accessorizing. Customers can fashion their cup of yogurt with over 20 different toppings, including chocolate sprinkles, jelly beans, gummy bears and Teddy Grahams. Piled high, it’s either a monstrosity or a work of art. As an special bonus, this fro-yo is collagen-infused.

Not to be undersold, Golden Spoon dishes out over 15 original flavors like peanut butter and chocolate coconut. It’s part of a west coast U.S. chain that claims to be as tasty as ice cream. Just like with lipstick — Maybelline, CoverGirl, and the like — American brands have a certain aura of coolness that Japanese don’t mind dishing a few extra cents for. In three years, they plan to open 100 branches across the country.

And then there’s PinkSweetBerry, which sounds suspiciously similar to U.S.-born chain. (Hmmm~) Here it’s all about fresh fruit — kiwis, strawberries, pineapples, bananas, mangoes. If you’ve ever lived in Japan you know what a rare commodity fruits are. A three-topping cup is about $5; the price of a large cup at Pinkberry. Not bad if you ask me.

Japanese people seem to take to the palate-cleansing treat especially after a night of hard drinking. And especially after a heavy dinner of Korean grilled beef. Heart burn can be a real buzz-killer.
Frozen yogurt might be old news in the U.S. but thanks to new franchises like these, it’s become the coolest scene in Tokyo. (^o^)



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August 26, 2008 at 10:31 am Leave a comment

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August 2008


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