Archive for August 15, 2008

Chug It! Try an Eel Drink to Beat the Heat

Hot, tired and thirsty this summer?

How about some carbonated milk or cucumber-flavored Pepsi?

align=Just kidding. Those are so 2007. This summer in Japan it’s all about the eel juice. Dubbed “Unagi Nobori,” or “Surging Eel,” (the words also mean “sudden spike”), this new soft drink is supposed to give you a burst of energy to help you combat the summer heat, and contains extracts from eels’ bones and heads, as well as vitamins. Um…yum?

Actually, yes. At least, according to Japan Marketing News, which calls the drink “fantastically tasty.”

This summer is perfect for eel juice’s debut, because Doyo no Ushi no Hi, normally an annual event dedicated to eating eel, occurred twice this year: July 24th and August 5th. Doyo no Ushi no Hi started in the Edo Period, as a response to abysmally hot weather, because eels are believed to increase stamina. Naturally, restaurants capitalized on the holiday and encouraged its celebration, promoting dishes of sliced, grilled eel coated in a sweet barbeque sauce. Not so different from a 4th of July feast, when you think about it.

Still thirsty?
Check out Inventor Spot’s list of Top Ten Weird and Bizarre Japanese Soft Drinks, including kids’ beer, of course!

Sarah S.

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August 15, 2008 at 1:27 pm 1 comment

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August 2008


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