Archive for March 24, 2008

Better Than a Shoebox Greeting

I remember a few years back when witty greeting cards came into circulation, breathing new life into the age-old exchange. There was a Hallmark shop down the street and I loved to plop myself in the aisle browsing through each card for a good belly laugh or two. Heck, it was cheaper than an Archie comic.

But now in the Internet era, it must be hard to sell a tangible token of sympathy or even a belated birthday wish. These days, few are willing to spend $3.50 on a Christmas card when they can just mass-email their holiday greeting.

So leave it up to the Japanese to find ways to keep the card industry going. The pop-up cards I get from friends throughout the year never fail to entertain me:



As you open and close the card these little Santas sway side-to-side, and the guys on the sleigh fly over the roof. It’s as if they’re really moving! (Though maybe the spiked eggnog made me see things. =P)



This card shows a scene at a Japanese summer festival. In the foreground is a pool of goldfish. It’s a game kids play where they’re given a scooper made of a thin sheet of tissue. The object is to scoop out a fish before the tissue breaks. To the left are masks, usually of popular anime characters. And to the right is a recreation of colorful water balloons tied to rubber bands. It’s Japan’s version of a yo-yo. The detail on this card back a lot of good memories.



And then there’s this card from my last “over the hill” birthday. You know, when I turned 18. (tee-hee) It might not be apparent what it is but basically there’s a plastic Cupie doll attached. Open the card and you’ll find he’s got on a parachute. So after you’re done with the card you can pull him out and play with him.

It’s the most random thing ever. But that’s why I love Japanese cards. (^D^)/


Thinking of doing business in Japan? We can make it easy for you!
JPBizDirect, a Los Angeles based company, provides practical solutions for U.S. – Japan business projects. Our experienced Japanese staff will support all phases of your business project to seize business opportunities and turn your vision into a reality. >> Learn more


March 24, 2008 at 8:50 am Leave a comment

riseup japan support japan and be cool


March 2008


%d bloggers like this: