Coming This Spring: Proof of Authentic Japanese Food (Sorry, Cal-Asian Fusion)

February 28, 2008 at 9:08 am Leave a comment

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Yahoo News reports that because of the growing popularity of Japanese food all over the world (25,000 restaurants and counting), an organization in Japan has been set up to appraise and authenticate the establishments:

 

“We are not aiming at something like a sushi police aiming to crack down on inauthentic restaurants,” said a member of the Organization to Promote Japanese Restaurants Abroad, declining to be named.

“Our objective is to promote Japanese food, not eliminate Japanese restaurants.”

…To qualify for certification, applicants are required to use Japanese rice and seasoning along with traditional ingredients.

 

Originality and presentation of cuisine will also be considered.

Does this mean the Philadelphia Roll (with cream cheese and avocado) and the Oy Vey Salmon Sashimi at Crazy Fish in Beverly Hills will get the axe?

(At least the oft-derided California Roll contains crabmeat and vegetables!)

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Call me a snob, but I love the idea of certifying Japanese restaurants. It’s easy to tell the difference between fast food places (Yoshinoya Beef Bowl, I’m talking to you) and fine dining but some places are less obvious in their range of quality.

In the future, if you want confirmation that you’re eating “real” Japanese food, check for this logo at the restaurant: a pair of chopsticks holding a cherry petal set in front of a red rising-sun flag. Bureaus are scheduled to set up shop in L.A., Paris, London and Amsterdam by the end of March.

Sarah S.

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Entry filed under: Japanese Culture, Japanese Foods.

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