Coming This Spring: Proof of Authentic Japanese Food (Sorry, Cal-Asian Fusion)

February 28, 2008 at 9:08 am Leave a comment


Yahoo News reports that because of the growing popularity of Japanese food all over the world (25,000 restaurants and counting), an organization in Japan has been set up to appraise and authenticate the establishments:


“We are not aiming at something like a sushi police aiming to crack down on inauthentic restaurants,” said a member of the Organization to Promote Japanese Restaurants Abroad, declining to be named.

“Our objective is to promote Japanese food, not eliminate Japanese restaurants.”

…To qualify for certification, applicants are required to use Japanese rice and seasoning along with traditional ingredients.


Originality and presentation of cuisine will also be considered.

Does this mean the Philadelphia Roll (with cream cheese and avocado) and the Oy Vey Salmon Sashimi at Crazy Fish in Beverly Hills will get the axe?

(At least the oft-derided California Roll contains crabmeat and vegetables!)


Call me a snob, but I love the idea of certifying Japanese restaurants. It’s easy to tell the difference between fast food places (Yoshinoya Beef Bowl, I’m talking to you) and fine dining but some places are less obvious in their range of quality.

In the future, if you want confirmation that you’re eating “real” Japanese food, check for this logo at the restaurant: a pair of chopsticks holding a cherry petal set in front of a red rising-sun flag. Bureaus are scheduled to set up shop in L.A., Paris, London and Amsterdam by the end of March.

Sarah S.

Thinking of doing business in Japan? We can make it easy for you!
JPBizDirect, a Los Angeles based company, provides practical solutions for U.S. – Japan business projects. Our experienced Japanese staff will support all phases of your business project to seize business opportunities and turn your vision into a reality. >> Learn more

Entry filed under: Japanese Culture, Japanese Foods.

My Favorite Gifts from Japan Taking a Test? Have a Pocky!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

riseup japan support japan and be cool


February 2008


%d bloggers like this: