This videogame teaches you what?!

October 25, 2007 at 7:34 am 1 comment

Most of the time I think it’s great when a male-dominated industry wises up to the marketplace and decides to include women, but I’m not so sure about Nintendo DS’s latest Japanese videogames. The popular, ubiquitous handheld device has cards for every game under the sun: action, sports, first-person shooter, and, in the U.S., it includes classic titles like Metroid, Super Mario and Legend of Zelda.


Now the Japanese company is branching out into “women’s titles” like “My Happy Manner Book,” and “DS Therapy” (hmmm). These so-called games are actually self-improvement exercises with quizzes and tests on par with questions you see in grocery store magazines, and I doubt they’ll be making their way stateside anytime soon.

I think the best title is (deep breath) “Female Power Emergency Up! DS.” You need to see it to believe it. Brought to us by, yes, a women’s weekly fashion magazine (called Anan), FPEU! (for short) is a videogame that encourages its players to improve themselves in the areas of beauty, romance, exercise and make-up application, and then tests you on your knowledge of diets and even fortune-telling.

These topics (well, maybe not fortune telling) certainly constitute an emergency if you’re competing on America’s Next Top Model, but for the rest of us the game might serve to point out inadequacies we didn’t know we had. Perhaps the target audience skews to junior high or high school age (after all, what 17 year old really reads Seventeen magazine?) with FPEU serving as a pocket-sized big sister giving advice, but this is one life coach I’ll probably skip!

Sarah S.

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1 Comment Add your own

  • 1. Japanese Etiquette for Dummies « Staff Blog  |  November 13, 2007 at 8:46 am

    […] 13, 2007 Regarding Sarah’s post a couple weeks ago on the onslaught of ‘reality-enhancing’ Nintendo DS games to hit the market, I just bought an RPG that’s guaranteed to hone my business etiquette skills. In the game, I’m […]


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October 2007


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