A Snooze in the U.S., But a Hit in Japan

October 3, 2007 at 1:46 pm 1 comment

Remember Clocky, that bizarre, pet-like alarm clock on wheels that debuted in the U.S. a few years ago? When you hit the snooze button, the clock rolls away where you can’t reach it, all the while continuing to emit flashes and beeps. Presumably the noise is so irritating that you’re forced out of bed on a hunting mission to locate the clock and silence it. Once you’re up and about, you’re likely to start your day (albeit in a bad mood). Clocky was created by Guari Nanda, an MIT student who had trouble getting up in the morning.

 clocky.jpg

Though Clocky and Guari got a lot of press at the time, the mobile alarm clock wasn’t a bit hit in the U.S. (The only place you’re likely to see it now is in the pages of Sky Mall, that cheesy airplane catalog.) But this month, “Nanda Clocky” is being marketed in Japan, and the Japanese absolutely love it.

 billyyyy.jpg

Ditto Billy Blanks, the TaeBo (martial arts, boxing and aerobics) instructor who received a lot of hype in the U.S. several years ago; he’s become the newest craze in Japan. This summer he traveled to Japan to promote his Boot Camp Workout DVDs, and proved a huge success — at least 500,000 copies sold! According to Japan Probe, 80% of women surveyed recognize him from his photo, and he’s become an ubiquitous guest on all the Japanese morning talk shows, where he demonstrates his military-style exercises.

This was a surprise to me, because I hadn’t heard about Billy Blanks in years. Some of my ex-co-workers used to take classes at his huge training facility in Sherman Oaks, California in 2000 or so, but that was about it. Having been given a fresh start in Japan, Blanks has apparently made a frenzied comeback.

Sarah S.

—————————————————————————
Thinking of doing business in Japan? We can make it easy for you!
JPBizDirect, a Los Angeles based company, provides practical solutions for U.S. – Japan business projects. Our experienced Japanese staff will support all phases of your business project to seize business opportunities and turn your vision into a reality. >> Learn more
—————————————————————————

Advertisements

Entry filed under: Japanese Business, Japanese Culture, Japanese Entertainment.

Don’t Talk, Just React Japanese Omiyage

1 Comment Add your own

  • […] hail Billy Blanks, America’s workout guru. He founded the outrageously popular Tae Bo, and now he’s repackaged the routine for Japanese audiences. “Billy’s Boot Camp” has taken the country by storm, and in the past few months moms and […]

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


japanizmo
facebookiconr
riseup japan support japan and be cool

Categories

October 2007
M T W T F S S
« Sep   Nov »
1234567
891011121314
15161718192021
22232425262728
293031  

Feeds